DANGEROUS PURSUITS

BRANDING THE DANGEROUS.

OUR MISSION: Bring commercial-scale branding and agency practices to bold people and their daring businesses.


We work with leading names in manufacturing, elite training, private security, veterans, hunters, fighters, and adventurers — the daring & the determined.

As Designers, we provide F500-Class work. As Strategists, we invest deeply in how your brand is experienced.

PROJECTS

TESTIMONIALS:

“Next Level Branding”


―Cameron c.
president, empire pbf
75th Ranger Regiment

“TOP-LEVEL CONSULTANCY IN THE NUANCED EXECUTIVE PROTECTION AND emergency response SPACE”.

―A. HAMON
CEO, REGIMENT SECURITY
Special Forces Team Leader

FOLLOW LOYALTY.LTD

WHICH @halffaceblades merch do you want❓ “COUNTING COUP” - A HFB CUSTOM TYPEFACE Whenever we’re asked to create Merch for a company, we need to know: what is the Brand❓ What’s the feeling you want to evoke in customers &md
How do you feel about AI❓ BUILDING BRANDS IN THE GHOST WORLD: We don’t pretend to understand the Native American experience. We leverage it the same way a lot of campaigns do: it makes for powerful, emotive imagery that can help supercharg
WHAT IS REAL? HOW DO YOU EXPERIENCE BRANDS? @halffaceblades recently asked us to create 3D art and NFTs based on their brand.  It was confusing, but it posed an undeniable challenge: how are hand-made products experienced in an increasingly dig
WHICH slap?? Enjoy these varied slaps — which spring from the previously mentioned GOONTAPE rebrand, limited drop themes you may get to buy — if you ask @goon_tape nicely. 

If you ask us for a brand, you’re gonna get merch, and if

WE WORK IN THE SHADOWS