EMPIRE PBF
BRAND STRATEGY
BRAND IDENTITY
CREATIVE DIRECTION
WEB DESIGN
EVENTS
SUB-BRANDING
MERCHANDISE
PARTNERSHIPS
MARKETING
SCOPE
EMPIRE was founded in 2017 after its CEO exited the 75th Ranger Regiment, where he evaluated mission-enhancing components. EMPIRE’s goal is to create innovative, functional equipment for today’s volatile environments. They are made in small batches by skilled craftsmen – adopting a Japanese, minimalist sensibility. We leaned into this philosophy in the rebrand, and across all deliverables.
PRIMARY MARK:
LOGOTYPE:
COLT CUSTOMS:
BUILDING A FORTRESS
EMPIRE’s website has gone through multiple evolutions, mostly contingent upon anti-2A policies found in some of the most poplular service providers.
While design and usability are at the forefront of the site’s development, the most vital step was to move it out of harm’s way, to a platform that is conducive and friendly towards the American manufacture of life-saving goods.
We learned a great deal in this migration. If your web-based business has policy exposure, we will help strategize your move, in parallel to your redesign needs.
COLT CUSTOM SHOP:
THE PISTOL AS ART
EMPIRE’s Colt Custom Shop occupies a rare intersection. of firearms and Fine Art. You’ll start to see these rarities show up in the hands of savvy collectors, GunTube Gods, and and social media luminaries in 2024.
We are honored to have played a small role in this undertaking by developing a sturdy sub-brand and proof-mark as timeless as these immortal wheel-guns.
THE PROOF IS IN THE STEEL
CLIENT & COLLABORATOR
As a client and affiliate, we look forward to releasing limited goods with EMPIRE in the near future.
#01 of #01
BUILDING AN EMPIRE
In today’s tactical market, small manufacturers need to be light on their feet — producing and innovating.
EMPIRE inhabits the growing intersection of firearms and culture. We support them in building an elastic lifestyle brand, accessible to wider audiences.
EXPAND YOUR TERRITORY