FINANCE & MANEUVER
SCOPE
BRAND STRATEGY COMPLETE BRAND IDENTITY SYSTEM MERCHANDISE DESIGN
EXTREME PATIENCE
F/M is NOT an individual — it’s a brand, and a paradoxical one: it’s Anti-Bank, and Pro-Fun. It’s about taking risks, and getting back outside in an era of isolation. Above all, F/M is about taking action in the real world.
We helped establish these brand pillars through strategic conversations, a new ID system, and merch drops.
PRIMARY MARK:
LOGOTYPE:
SPECIAL USE:
ICONOGRAPHY:
“A BANK IS A PLACE THAT WILL LEND YOU MONEY IF YOU CAN PROVE THAT YOU DON'T NEED IT.”
MAX PARKER VFX
“…BANKING ESTABLISHMENTS ARE MORE DANGEROUS THAN STANDING ARMIES…”
ANYWAYS…
WE BUILD IT, YOU BREAK IT.