DROWN PROOF
SCOPE
BRAND STRATEGY
IDENTITY [REBRAND]
MERCHANDISE DESIGN
SECRET FLAG
WATERBORN WORKSHOP is a small-batch manufacturer, and content creation shop. They build custom products for some of the best-known, veteran-owned brands around, backing them up with truly unique video production. Owner Andy Sorah believes in the power of hand-built, durable goods to go and tell stories of thier own. Rooted in the San Diego sea-side culture, WW also releases limited merchandise, which we are proud to co-design.
LOGOTYPE:
SECONDARY:
TERTIARY:
BADGE
[LIKE WOAH]
“DROWN PROOF”
A Veteran-run company, Waterborn Workshop is a brand for everyone: Its about “getting back out there”, enjoying high-impact pursuits, in the best parts of the Western coastline — in, and under the water.
“Your fanny pack reminds me of my Leftover Meatloaf Holder. I wear it when I work out, or make love.”
“Flag up your courage high, and your fears will salute it in humility.”
“We are DIVING INTO in an interminable succession of absurdities”
×× NUTTS ××
×× BUTTS ××
×× SINK ××
×× SWIM ××
MAKE YOUR BRAND FLOW