PROCESS
STRATEGY-FIRST:
”People DON’T BUY WHAT YOU DO. THEY BUY WHY YOU DO IT.”
People don’t buy WHAT you do. They buy WHY you do IT. If YOU don’t know WHY you’re doing something, then neither will your customers.
Brand Strategy is about defining your WHY. It’s a journey we take together, so we can deliver your HOW: an ID System that reinforces your brand consistently, keeps your audience bought-in, engaged, and loyal. Only then, can we get to your WHAT: the goods and services you deliver.
After 20+ years of launching brands, we have seen skipping steps leads to lost time, lost revenue, and lost audiences.
THE STEPS:
STEP 1: BRAND STRATEGY
Every mission has its objectives, parameters and rules of engagement. The same is true for your brand. WHO are you? WHY are you here? WHAT do you want your audience to feel?
STEP 2: IDENTITY
We’ve established your strategy, now it’s time to communicate it to the world. Identity is the flag you fly, but it goes beyond a logo. A complete and consistent system is needed.
STEP 3: PRODUCT
Merchandise is about more than selling stuff. It gives your customers a stake in your brand. Our product & merch design is unmatched – servicing the most emergent brands in the space.
FEE STRUCTURE:
*FEES DEPENDENT ON SCOPE OF WORK*